INVESTMENT_THESIS:

The best software solves problems nobody wants to think about.

CORE_THESIS:

The Unsexy Advantage: While everyone chases consumer apps and flashy AI demos, the real money is in solving business challenges that keep executives awake at night.

PROBLEM:

Enterprises are drowning in manual processes, compliance requirements, and legacy systems that barely work.

OPPORTUNITY:

Companies that solve these problems create sticky, high-value businesses with predictable revenue streams.

OUTCOME:

Customers become dependent on the solution, creating natural moats and pricing power.

INVESTMENT_CRITERIA:

[PROBLEM_SOLUTION_FIT]

Genuine pain point that costs businesses money
Current solutions are manual, broken, or non-existent
Problem affects large number of businesses
ROI is measurable and compelling

[MARKET_DYNAMICS]

Large addressable market ($1B+ TAM)
Fragmented competitive landscape
Regulatory or technology tailwinds
High switching costs once implemented

[BUSINESS_MODEL]

Recurring revenue (SaaS or usage-based)
Strong unit economics (>80% gross margins)
Predictable customer acquisition
Path to profitability without excessive burn

[TEAM_EXECUTION]

Domain expertise in the problem space
Proven ability to execute and scale
Strong technical and go-to-market capabilities
Clear vision for category leadership

WHY_UNSEXY_WORKS:

LESS
Competition
MORE
Sticky Revenue
HIGHER
Barriers to Entry
1.
LESS_HYPE_MORE_VALUE:

Without venture tourists, valuations stay rational and fundamentals matter.

2.
CUSTOMERS_PAY_PREMIUM:

When software solves a critical problem, price becomes secondary to reliability.

3.
LONG_TERM_RELATIONSHIPS:

Businesses don't switch mission-critical systems without compelling reasons.

4.
NATURAL_EXPANSION:

Once you solve one process, customers trust you with adjacent problems.

PRIMARY_SECTORS:

FINTECH / REGTECH

[HIGH_INTEREST]

Financial services generate massive amounts of regulatory overhead. Companies that automate compliance, reporting, and risk management create massive value.

Focus Areas:
Tax compliance automation
Regulatory reporting
Anti-money laundering
Examples:
Automated SEC filings
KYC/AML workflows
Multi-jurisdiction tax prep

OPERATIONS / SUPPLY CHAIN

[HIGH_INTEREST]

Manufacturing and logistics are still surprisingly manual. Software that optimizes operations and automates workflows creates immediate ROI.

Focus Areas:
Inventory optimization
Predictive maintenance
Procurement automation
Examples:
AI demand forecasting
Equipment monitoring IoT
Vendor management systems

HR TECH / PAYROLL

[MEDIUM_INTEREST]

Global remote work created new complexity in payroll, benefits, and compliance. Solutions that handle multi-jurisdiction requirements are valuable.

Focus Areas:
Global payroll processing
Benefits administration
Compliance tracking
Examples:
Multi-country payroll
Automated tax withholding
Employee classification

DEV TOOLS / INFRASTRUCTURE

[SELECTIVE]

Developer tools that solve specific pain points in the software development lifecycle. We focus on tools that improve productivity or reduce operational overhead.

Focus Areas:
Data pipeline tools
Testing automation
Security/compliance
Examples:
ETL for legacy systems
Automated vulnerability scanning
API management platforms

WHAT_WE_AVOID:

Consumer applications
Pure AI/ML plays without clear ROI
Lifestyle businesses (< $1B TAM)
Hardware-dependent solutions
Social media / content platforms
Gaming / entertainment
Crowded competitive markets
Solutions looking for problems

Does your company fit our thesis?